This is not England, you nitwits! What did you expect? That they stand tidily in line and wait for their turn? This is not proof that they are hungry, this is proof that they are Middle Easterners. If you're giving out something for free, of course the whole town will turn up, of course there will be a scramble! If you don't organize queues and be tough in regulating them, there won't be any.
And don't forget this is the cradle of commerce - You'll be seeing those cartons of goodies offered for sale in the market tomorrow, more likely than not!